Fuckjerry
The History of Fuckjerry
When Elliot Tebele first created Fuckjerry in the early 2010’s, he never imagined it would turn into the multi-million dollar, multi-platform comedy entertainment brand that it is today. In fact, Elliot never envisioned himself working in the media space at all. Fuckjerry started as a hobby. Originally launched on Tumblr as a way to pass the time, Fuckjerry quickly amassed a large following on the platform. The name Fuckjerry was chosen as a sort-of homage to the famous stand-up comedian Jerry Seinfeld.
Shortly after Instagram’s release, Elliot’s entrepreneurial instincts led him to move Fuckjerry to this up-and-coming platform and he’s glad he did. By simply applying the same content-curation formula that he had with his Tumblr account, Elliot achieved enormous success. The account quickly gained millions of followers, including celebrities such as Madonna, Kim Kardashian, Tom Brady and Justin Bieber.
For the first decade or so, Tebele started each morning at Fuckjerry scouring the internet for images and screen grabs that fit his criteria: highly relatable, funny content that you can’t resist sharing. The results speak for themselves. Posts on Fuckjerry regularly receive thousands, if not hundreds of thousands of likes. To take it to the next level, Elliot teamed up with business partners Elie Ballas and Ben Kaplan. The Fuckjerry team now consists of 5 people.
Elliot Tebele’s Role at Fuckjerry?
Elliot has skyrocketed Fuckjerry to major success within the last decade, creating a network of IG accounts that now has close to 40 million followers combined. Under Elliot and his team’s management, accounts within the Fuckjerry network achieve tremendous success. For example, the popular Instagram accounts @Pizza which currently has over 675 thousand followers, @BeigeCardigan which has grown to nearly 4 million followers since its initial launch and the now-viral Instagram account @DudeWithSign, which has amassed over 8.1 million followers since its initial post in October 2019.
Under Elliot’s leadership, Fuckjerry has won several awards in recognition of the company’s advertising and brand impact. In 2019, Fuckjerry won the Shorty Industry Award for Best Use of Native Advertising and In 2014, the account was chosen as one of New York Post’s “Funniest Feeds” on Instagram. Elliot has also organized many partnerships with other well-known brands through the Fuckjerry enterprise including: Amazon, Anheuser Busch, BMW, Disney, Express, Facebook and Instagram, General Mills, Netflix, Warner Brothers, Procter & Gamble, Sprint, Subway and more.
These days, Elliot focuses more on strategy, partnerships, product promotions and the development of his businesses overall.
What’s Next For Elliot and Fuckjerry?
Fuckjerry has started shifting to include more video content within the feed, always following its tried and true meme formula. Beyond that, Elliot and his team are consistently looking for ways to expand the business as a marketing platform as well as looking for ways to create additional companies under the Fuckjerry umbrella.
Business Advice from Elliot Tebele
Two pieces of advice that Elliot offers to aspiring entrepreneurs would be to focus high level on innovation and the longevity of the business, and to hire people that you trust both intellectually and personally. It’s vital that your team understands your brand, and your brand’s mission. These are the people that will focus on the growth of your business and invest in it alongside you. “Finding the right people can transform business for the best, often in unexpected ways” says Elliot.
